On ProductHunt launch numbers
ProductHunt is an amazing platform for launching a product. It has brought Templatery the first users and exposure (~9000 visitors in total so far) back in July when Templatery ranked as the #1 Product of the day. This post dives into the graph below and outlines what traffic can you expect both short-term and long-term (each dot on the graph is a single day).
Disclaimer: This is based on my experience with launching a single product on ProductHunt. Please take it with a grain of salt.
On the launch day, roughly 3000 visitors came to Templatery (which ranked as the #1 product). Spanning across the whole week, this will total to around 6000 visitors. The orange graph has specifically filtered users with producthunt.com as a referrer, the blue one is the total. Besides publishing a single medium article and a couple of tweets, I did not engage in any way with the growth, so I believe one can use the blue graph as the total effect of sharing caused by ProductHunt.
You can expect the spike to last for about a week. If you don't capitalize on the new influx of visitors, the number can easily go flat afterwards. Even if you do something as simple as a link to a Typeform, it's well worth it. I have simply pasted a form link to the landing and got 80 emails which formed a basis for Templatery's email campaign.
There are a myriad of other activities I tried for growth after the ProductHunt launch, so it would not be entirely fair to count all users. Therefore, below is a short summary of the long-term amount of visitors who have producthunt.com as a referrer.
- Week 2 to Week 4 after the launch yields around 150 visitors per week.
- Week 4 to Week 6 after the launch yields around 100 visitors per week.
- Week 6 to Week 11 (current week) after the launch yields consistently 50 visitors per week. I am surprised by this number, I would have thought this would eventually die out, but it's staying steady.
My advice for the launch
First of all, ProductHunt is visited by a specific demographic. The typical featured product is likely targeted towards indie-hackers, startups, designers or anything productivity related (looking at you note-taking apps). You will have a hard time trying to promote your Kubernetes secrets management solution, or anything that's not relevant to the startup/indie-hacker community. Knowing this, you should ask yourself if you can perhaps retarget your product's message or whether to invest time into ProductHunt at all.
Other than that, there are a couple of quick wins:
- Write a nice comment about yourself and a story behind the product.
- Have an extremely short tagline (the tagline for Templatery was 5 words: Templates for your Figma presentations).
- Don't cheap out on the images. They are by far the largest thing a visitor sees, so try to make it understandable what people get when they visit your site. However, no need to overthink it with the amount, I have used just 2 images.
- Engage with the comments. It's a nice personal touch.
- Share it with friends to upvote, or use your community to help you boost the launch.
That's probably all about my brief relationship with ProductHunt. Without it, Templatery would have a hard time gaining traction, but it's important to realise that the users who visit ProductHunt might not always be the target audience.